Israel-Iran conflict is nothing in front of the war going on in the multiplex near you.
Aamir Khan’s much awaited Sitaare Zameen Par released on June 20 and since then social media is going crazy. There is a huge section of so called business analysts who analyse the daily booking trends and predict fate of the movie released.
Which is not the problem. The problem is these so called arm-chair analysts are biased and actually run a campaign for or against any film based on – err who pays and how much.
Some of them post multiple videos during the day – the ones if support of good cinema praising the collection. But those against the film, come up with all sorts of theories why the film is getting the numbers.
Hai La
Since June 20, there is a virtual war going on. Twitter and YouTube is full of it. As all it takes is a mobile and camera, everyone has jumped into the online war. A certain Dhruv Rathee sitting in Germany has also joined the gang. Why because – dollars ka mamla hai bhai.
For the past few days I have been watching this circus and its quite funny how a group of people for reasons best known to them are leaving no stone unturned to bring down the film. So much hatred? Against Aamir Khan?
But look at the video below. It surely is not AI generated or planted.
Ui Maa
There are all sorts of theories doing the rounds. A Twitter user alleged a big production house behind the campaign.
And then I randomly watched an interview of producer Pahlaj Nihalani. The man behind many successful Hindi films revealed the ugly face of the industry.
He said it is actually people in the industry who bring down their colleagues. He also gave examples of how veteran actors indulged in this game during time. He also recalled how his films were not given screens following threats by other producers.
So this thing has been going on. While in the past it was not known to the world, thanks to technology and yes, the YouTubers, its all in the open. Now we have these hired analysts who pull down a movie if its doing well or is doing better than that of a particular actor.
Well nothing new here either. As a fan of actor ‘A’ I want his films to do well at the box office. But if the film itself is bad, I just cannot ignore the harsh reality.
The fate of any film good or bad should rest in the hands of the audience. Running a campaign – for or against – cannot make a bad film work on box office or tank a good film.
The war is far from over.